McMorton Media, Inc.
McMorton Media, Inc. is a California marketing and consulting corporation. We work with business clients to plan, run, and maintain their marketing and customer communication programs, including day to day operations on the social platforms where their customers already are.
What We Do
Our practice covers three connected areas:
Marketing. Campaign planning, messaging, content strategy, and creative direction for businesses that want a consistent public voice.
Consulting. Advisory work on positioning, channel selection, audience development, and how a marketing program should be staffed and measured.
Managed social operations. Hands on support for the recurring work that keeps a business responsive on social media: watching for new comments and inbound messages, organizing them so nothing is missed, and helping the client's authorized operators respond and moderate.
How the Social Operations Service Works
The social operations service connects only to the Facebook and Instagram business assets that a client explicitly authorizes. Nothing is connected automatically and nothing is connected by inference. A client identifies the Pages and Instagram business accounts that are in scope, grants access through the platform's own authorization process, and can withdraw that access at any time.
Once a client has authorized an asset, the service is designed to:
- Receive and organize comments and inbound messages from the connected assets.
- Present that activity to the client's authorized operators in a reviewable form.
- Support comment review and moderation decisions made by those operators.
- Support customer service workflows, so questions and requests reach the right person and get answered.
Each client business is designed to be kept logically separate from every other client business we serve.
Clients Stay in Control
We build the workflow. Clients own the decisions. That distinction matters in practice:
- Clients choose which assets are connected and which are not.
- Clients approve their own moderation standards, response policies, and public messaging.
- Clients decide what is published, hidden, replied to, or escalated.
- Clients remain responsible for their own compliance with the platform terms and policies that apply to their accounts.
Our role is to make that work faster and more consistent, not to substitute our judgment for the client's.
Who We Serve
We work with businesses that have real customer conversation happening on Facebook and Instagram and need it handled attentively. Engagements are set up individually, because the right scope depends on the client's volume, industry, and internal team.
Data and Privacy
Facebook and Instagram Platform Data that a client authorizes is handled for the purpose of providing the services that client has asked for and for meeting our legal and platform obligations. McMorton Media does not sell client authorized Facebook or Instagram Platform Data. Our Privacy Policy describes what we handle and why, and our User Data Deletion Instructions explain how to request deletion.
Contact
To discuss an engagement, ask a question about our services, or raise a privacy request, email dmcauliff@gmail.com.